A Black Cover Design (ABCD)
The renowned branding firm A Black Cover Design (ABCD) was founded in 2015 by talented designers Nod Young and Guang Yu. With offices in Beijing and Los Angeles, ABCD excels in holistic branding, visual identity, product packaging, and strategic design services. They frequently win awards both domestically and internationally and are recognised by their clients for their methodical and focused approach.
For PUPUPULA, our collaboration with ABCD was fundamental in defining our brand's distinctive voice and visual presence. They worked closely with us to translate our core vision into the identity you see today, ensuring every element echoes our mission. Their expertise helped us to articulate our central mission to "Let Kids be Kids," which established the tone for our communications with product users.
ABCD's meticulous approach has made PUPUPULA's brand message clear and compelling, reflecting our commitment to thoughtful design for families and kids. Their efforts were crucial in establishing the genuine and happy brand experience that defines PUPUPULA.