Five Metal Shop
Five Metal Shop is an independent brand engineering studio built on the belief that meaningful design begins by understanding the essence of a product. With experience across Greater China, the UK, Germany, and Northern Europe, they move beyond aesthetics to explore how objects and brands function in a global context. By combining international market expertise with a deep curiosity for both traditional craft and modern industry, they create solutions that are methodical and purposeful.
The studio is recognised for its strategic mindset and ability to navigate complex design challenges. Their team brings together diverse expertise to ensure every project is resolved with clarity. They believe in an honest, grounded approach, stripping away the unnecessary to reveal an object's core value. This methodical focus allows them to bridge the gap between creative vision and practical application.
This expertise was instrumental in the initial packaging design for PUPUPULA. Moving away from the typical "cute" tropes of children’s products, Five Metal Shop developed a sophisticated design language that resonates with both adults and children. Their work focused on creating a multi-layered unboxing experience using economic materials like kraft boxes and dual-layer stickers. By hiding visual elements beneath the surface, they turned a functional necessity into a moment of play and discovery, establishing a genuine and thoughtful brand presence from the very beginning.